It may be counterintuitive to think of kindness as it relates to business because we tend to think of it as a vague, amorphous concept. The economics of kindness philosophy, however, shows us that kindness can and does mean more revenue for businesses. Randy McNeely, best-selling author and founder of Kindness Hunters International, LLC, joins Ben Baker in this episode to talk about how kindness creates prosperity for businesses. By sharing the concepts laid down in his best-selling book, Randy stresses the need to create organizational cultures built on respecting and valuing every member. He explains how this can translate to better employee engagement, increased productivity, increased customer satisfaction, increased revenue, and better market opportunities.