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The Kindness Givers' Formula Helps People Restore Light, Love, Unity, and Peace  

MUSCATINE November 7, 2019 — The Kindness Givers’ Formula – Four Simple Steps for Making a Transformational Difference for Good by Randall D. "Randy" McNeely is a gem of a book offering a simple yet powerfully effective solution to counter the crisis of epic proportions we seem to be facing. Just as a tidal wave erodes and displaces everything in its path, darkness, hate, division and contention, so readily visible in this digital age, are eroding and displacing life sustaining light, love, unity and peace. But how?

Hate and its cohorts have more avenues of entry into our lives than ever before. They are now paraded before our eyes 24x7x365 through a plethora of digital devices via the Internet, television, the news, movies, and especially on social media. Is it any wonder, with the readily accessible diet of this "downer fodder" which engenders feelings of darkness, doubt and despair, that there has been a precipitous rise in depression and suicide among young people?

Dr. Martin Luther King Jr. taught, "Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that."

A study conducted by Jamil Zaki, associate professor of psychology at Stanford University and director of the Stanford Social Neuroscience Laboratory, found that “people imitate not only the particulars of positive actions, but also the spirit underlying them. This implies is that kindness itself is contagious, and that that it can cascade across people, taking on new forms along the way.”

In The Kindness Givers’ Formula – Four Simple Steps for Making a Transformational Difference for Good, Randy McNeely provides a simple yet powerfully effective solution to counter hate and darkness that anyone who is willing to take the time can easily learn and implement. In forty-five minutes, readers can learn the four straightforward habit-building steps for ingraining the daily habit of kindness giving, get practical information for implementing them, and read inspiring examples of the formula in action. Then they can take action themselves and put the formula to work and thereby gain personal proof of the findings from Professor Zaki's Studies.

What makes Randy's kindness book stand out from the rest is the power it packs into an easy forty-five minute read. Readers who learn the formula can immediately take proactive steps to implement it and begin having a transformational impact for good which not only blesses those to whom they give kindness but also greatly benefits the giver themselves.

As discussed in The Science of Kindness, Dr. Waguih William IsHak indicates that studies have shown that acts of kindness trigger the release of oxytocin, sometimes called "the Love Hormone" which "plays a role in forming social bonds and trusting other people." In the same article, Dr. IsHak also indicates that "linked random acts of kindness to releasing dopamine, a chemical messenger in the brain that can give us a feeling of euphoria. This feel-good brain chemical is credited with causing what's known as a 'helper's high.'"

Randy McNeely is is a kindness giver at heart. He is passionate about and driven to share kindness as a way of giving back for the heart touching, life changing kindness shown to him throughout his life, especially during some very difficult family challenges. Hence the impetus for The Kindness Givers' Formula. He is confident enough in its message to say that it is a solution for our time that will resonate with its readers hearts and provide a method for brining back civility and peace to our troubled world. He invites everyone to come and join the Kindness Givers' movement. The more kindness we give away, the more happiness and joy we will find and the more kindness we will want to share! It becomes contagious! Together, we can change the world!